What Ignite data reveals about marketplace-first enterprise buyers, >75% faster deal cycles, and 3.5X channel growth on Microsoft Marketplace. Plus an invite-only Marketplace leaders breakfast at re:Invent.
The Mars case study really caught my atention. Cutting contrct time from 60 days to 6 is huge, but I'm curious how they handle the change managment internally when procurement suddenly shifts to Marketplace-first policy. Did they face pushback from teams used to the old process?
From what they shared, this was a better way to buy for their internal stakeholders too.
Because suddenly their internal team (LOB buyers) could start using the software they bought much faster (faster purchase, faster deployment) and with more security/control.
The Mars case study really caught my atention. Cutting contrct time from 60 days to 6 is huge, but I'm curious how they handle the change managment internally when procurement suddenly shifts to Marketplace-first policy. Did they face pushback from teams used to the old process?
From what they shared, this was a better way to buy for their internal stakeholders too.
Because suddenly their internal team (LOB buyers) could start using the software they bought much faster (faster purchase, faster deployment) and with more security/control.