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Partner Insight
Microsoft "Really Leaned In" — DocuSign's 30% Partner Growth
Two partners drove 30% of SentinelOne's $1B revenue. DocuSign's Azure Marketplace deal shows what real co-sell looks like.
3 hrs ago
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Roman Kirsanov
5
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Discussions
AI Budgets Are Up. But CIOs Are Still Cutting Vendors
AI-mature buyers are ready for $1M+ end-to-end digital deals. This Thursday, I’m breaking down 7 Cloud GTM signals shaping Q2 across AWS, Microsoft, and…
Mar 31
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Roman Kirsanov
7
2
Tomorrow: What’s Working on Google Cloud Marketplace Now
$2B+ on GCP Marketplace. Triple-digit Marketplace growth. Agentic AI already scaling through Marketplace. Tomorrow, the leaders behind those numbers…
Mar 23
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Roman Kirsanov
6
How to Make Marketplace Native to Sales + Jay McBain on What's Changing
Oracle’s $553B in customer commits shows partner-led AI demand is real. Plus: MongoDB, TD SYNNEX, and Google Cloud leaders join our biggest live GCP…
Mar 16
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Roman Kirsanov
6
Okta hit $750M/year on AWS, CrowdStrike hit $1.5B (+ Claude Marketplace)
Marketplace is growing ~4X faster than total revenue at Okta. Why Anthropic is copying the hyperscaler marketplace playbook. Plus, Dai Vu and Jay McBain…
Mar 9
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Roman Kirsanov
4
Why C-Suite Is 2X+ More Likely to Deploy Agentic AI With Partners
AvePoint grew SaaS 37% as channel hit 57% of ARR — and costs fell 3 points. Dai Vu keynotes our biggest GCP event on March 24. Plus: Workiva’s CEO…
Mar 3
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Roman Kirsanov
5
14/14 wins ran through partners + Marketplace SPIF plan
How Workiva made partners the default. JFrog’s $243M cloud growth (marketplace as a lever). Plus a copy-paste incentive framework to get sellers…
Feb 24
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Roman Kirsanov
2
90% Channel. 50% Co-Sell. Inside Dynatrace's $1B Marketplace Playbook
Who really sources marketplace deals? Why 79% of CEOs are doubling down on alliances in 2026. Plus: ex-AWS leader who trained 100s of CROs joins our Feb…
Feb 16
•
Roman Kirsanov
4
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Partner Insight Newsletter
Learn Cloud GTM and partnership playbooks of the top SaaS companies. How they accelerate their growth in cloud marketplaces of AWS, Azure and Google Cloud.
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