Partner Insight Newsletter

Partner Insight Newsletter

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Microsoft partners earn $6.26 per $1 on Marketplace: Capturing the multiplier
What Ignite data reveals about marketplace-first enterprise buyers, >75% faster deal cycles, and 3.5X channel growth on Microsoft Marketplace. Plus an…
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Roman Kirsanov
7 Seller Coaching Tactics to Convert $531B Cloud Commits into Marketplace Revenue
How alliances train reps to use cloud commits and co-sell to win bigger deals. Also: BCG’s latest software-cost data, Microsoft Ignite marketplace…
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Roman Kirsanov
7 Co-Sell Tactics That Separate $1B Marketplace Winners
Jay McBain keynote + co-sell panel takeaways from our last AWS MP event. Plus seller coaching webinar on Nov 12: turn $531B cloud commits into revenue.
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Roman Kirsanov
Cloud Commits Blow Past $500B to $531B, Adding Record $63B in Q3
AWS/Azure/Google Cloud commits decoded. Plus get seller scripts to turn them into Marketplace wins on Nov 12.
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Roman Kirsanov

October 2025

Your Marketplace Revenue Isn’t Scaling? Here’s the Org-Wide Fix.
The exact internal asks and moves for Sales, Marketing, Finance, Product—to make Marketplace scale. + Oct 30 AWS MP event— $1B MP leaders share the…
ISVs Source 45% of Marketplace Deals—Why Co-Sellers Grow 2X Faster?
New IDC data reveals who sources Marketplace deals. Why >50% of enterprises prefer best-of-breed SaaS. Oct 30: AWS Marketplace deep-dive with Jay…
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Roman Kirsanov
Co-Sell So Well They Can’t Ignore You: 5 Steps to 80% Larger Deals
Agents won’t replace SaaS — they’ll change who gets paid. Oct 30: Jay McBain headlines our biggest AWS Marketplace event.
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Roman Kirsanov
AWS Marketplace to Revenue: High-Converting Listing Playbook
Plus 5-minute co-sell script cloud sellers actually answer, and 3 credibility killers to avoid.
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Roman Kirsanov

September 2025

Microsoft's AI-First Marketplace Consolidation: 3 Moves to Win Co-Sell & Commits
McKinsey: 10–28% cloud waste on $3B analyzed. Inside NVIDIA & OpenAI $100B partnership. Marketplace winners automate 2X more.
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Roman Kirsanov
AI Now Writes >70% of Code in Anthropic: Cloud GTM Leaders Face New Reality
Engineers already manage AI fleets instead of writing code - here's how this reshapes your Cloud GTM strategy. Inside: Microsoft's 7X sales boost…
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Roman Kirsanov
Alphabet Hits $3T & Oracle's $455B Backlog Rivals All Hyperscalers
Enterprise AI demand isn't hype anymore - Oracle's $455B contracted backlog proves it. Plus DocuSign's 90-day marketplace win shows rapid transformation…
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Roman Kirsanov
How 3 Hyperscalers Outgrew the Entire Public SaaS Sector by 1.7X
Software market just flipped—and your cloud partnership strategy needs to catch up. Plus: Accenture's $2.5B GenAI strategy and why they collapsed 5…
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Roman Kirsanov
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