Partner Insight Newsletter

Co-Sell So Well They Can’t Ignore You: 5 Steps to 80% Larger Deals

Agents won’t replace SaaS — they’ll change who gets paid. Oct 30: Jay McBain headlines our biggest AWS Marketplace event.

Oct 13 • 

Roman Kirsanov

4

AWS Marketplace to Revenue: High-Converting Listing Playbook

Plus 5-minute co-sell script cloud sellers actually answer, and 3 credibility killers to avoid.

Oct 6 • 

Roman Kirsanov

3

September 2025

Microsoft's AI-First Marketplace Consolidation: 3 Moves to Win Co-Sell & Commits

McKinsey: 10–28% cloud waste on $3B analyzed. Inside NVIDIA & OpenAI $100B partnership. Marketplace winners automate 2X more.

Sep 29 • 

Roman Kirsanov

4

AI Now Writes >70% of Code in Anthropic: Cloud GTM Leaders Face New Reality

Engineers already manage AI fleets instead of writing code - here's how this reshapes your Cloud GTM strategy. Inside: Microsoft's 7X sales boost…

Sep 22 • 

Roman Kirsanov

4

Alphabet Hits $3T & Oracle's $455B Backlog Rivals All Hyperscalers

Enterprise AI demand isn't hype anymore - Oracle's $455B contracted backlog proves it. Plus DocuSign's 90-day marketplace win shows rapid transformation…

Sep 15 • 

Roman Kirsanov

5

How 3 Hyperscalers Outgrew the Entire Public SaaS Sector by 1.7X

Software market just flipped—and your cloud partnership strategy needs to catch up. Plus: Accenture's $2.5B GenAI strategy and why they collapsed 5…

Sep 8 • 

Roman Kirsanov

4

Why Co-Sell Pitches Fail (+ 2 Frameworks That Win)

JFrog's pitch formula you can copy + why Snowflake hit 40% Azure growth in 6 months. Plus: Free workshop on Thursday "$100M+ Cloud GTM Playbook" —last…

Sep 2 • 

Roman Kirsanov

4

August 2025

Multi-Trillion Channel Shift: Jay McBain's 2030 Prediction

AI partner opportunities (59% growth) are colliding with marketplace expansion (86% growth)—the two fastest-growing trends in tech creating…

Aug 25 • 

Roman Kirsanov

5

15X AWS Co-Sell Visibility Secret + JFrog's “Mega Deal” Cloud GTM Playbook

JFrog shares up >50% YTD, boosted by 45% YoY cloud revenue growth and marketplace mega-deals. Plus: the exact AWS optimizations giving some partners 15X…

Aug 18 • 

Roman Kirsanov

2

62% of Enterprises Turn to Partners to Unlock $450B AI Agent Opportunity

ServiceNow's partners built 147 AI agents in just 90 days; while 33% of large enterprises are ready to buy $1M+ solutions via digital self-serve

Aug 11 • 

Roman Kirsanov

5

$469B Cloud Commits Record (+$30B in Q2): RPO-to-Revenue Guide

Cloud commits are accelerating. We'll break down this growth and the forces behind it: Azure's incredible 39% revenue surge, AWS hitting $123B run rate…

Aug 4 • 

Roman Kirsanov

6

2

July 2025

Google Cloud's $16B Commits Surge & How Dayforce Leverages SIs and Marketplace

GCP 32% growth signals massive enterprise AI adoption. Dayforce shows how successful marketplace strategies amplify existing partner ecosystems. Plus…

Jul 28 • 

Roman Kirsanov

4